Business Plan for Retailers
A good business plan gives the small retail firm a pathway to profit. This publication is designed to help an owner-manager work up a sound business plan.
To profit in business, you need to consider the following questions: What business am I in? What goods do I sell? Where is my market? Who will buy my goods? Who is my competition? What is my sales strategy? What merchandising methods will I use? How much money is needed to operate my store? How will I get the work done? What management controls are needed? How can they be carried out? When should I revise my plan? Where can I go for help?
As the owner-manager, you must answer these questions as you draw up your business plan. This publication is a combination of text and suggested analysis so you can organize the information you gather for research to develop your plan.
What Is a Business Plan?
The success of your business depends largely upon the decisions you make. A business plan allocates resources and measures the results of your actions, thereby helping you to set realistic goals and make logical decisions.